Aritifical Intelligence is about
to Revolutionize the World. Is
Your Business Ready?
Because AI is coming - with or without you.
Artificial Intelligence (AI) is reshaping the business landscape, creating new
opportunities, but also unprecedented threats. The world is about to change in ways and at a
pace it has never seen before. AI is unpredictable and it progresses in massive bursts,
suddenly, like a dam breaking, instead of gradually over time.
When that happens, the unprepared will scramble for survival, leading many to lose their
business unable to compete as dinosaurs. AI doesn‘t wait for your company
being ready: with
or without your consent, it will irrevocably change your business over the next few years.
Whether that change will be beneficial or detrimental hinges on what you do today to be
prepared for tomorrow. We at Abstra are here to guide you not only to survive, but to thrive
in the “Brave New World of AI”
“There will be two types of companies in the near future - those that have fully embraced AI and those that are out of business.”
- Futurist Peter Diamandis
AI forces you to make an existential choice: either you lead the change or you will be swept away as
victims. You either embrace the new technology coming to all of us like a freight train, or you and
your business will become obsolete soon.
Make no mistake about it. AI will impact every profession, every person on earth over the next few
years. There is no job or profession “immune” to AI. Some
jobs will be eliminated, others will go
through a massive job description change. But it will change more than we dare to think about today.
“If you don‘t like change, you are going to like irrelevance far
less.”
AI is complex and AI is not easy to understand how it works. It‘s even harder to
assess which AI
technology could be applied to what processes in a business. For the past 13 years, we at Abstra
Company have been developing our own analytical AI engine from the ground up. Much like OpenAI with
ChatGPT™ and Google with Gemini™, we started from scratch. Today, our AI engine - the AbstraPoint™
AI technology surpasses major AI engines for specific analytical tasks, such as abstracting LOI
information for commercial real estate brokers.
Our extensive experience building AI solutions has lent us an in-depth understanding of how to apply
AI in businesses and what strategies to implement to introduce AI into businesses.
“I think most people have no idea and some people have the wrong idea about
AI. But I think AI will change the world more than anything in this world in the history of
humankind, even more than electricity.”
We at Abstra facilitate a conversation about AI for you and your organization. We
provide
comprehensive AI consulting services and we build highly effective AI solutions designed to
multiply
your productivity, reduce risk of human errors, and save cost. Such
improvements in workflow driven
by AI are not only nominal in size: they are massive - sometimes by factors of 2x,5x or more.
We conduct a thorough analysis of your existing workflows to identify weak spots and
bottlenecks. This assessment helps us understand not only your current processes but also
identify areas in your workflow where AI solutions can multiply your productivity, reduce
risk of human errors, and save cost.
We design and provide AI solutions that streamline your operations, reduce manual tasks, and
enhance productivity. Our team designs and implements customized workflows tailored to your
needs. We ensure seamless integration of AI technologies into your business, making the
transition seamless for you and your team.
We lend our AI expertise to a wide range of industries including:
Commercial Real Estate
Lending
Banking
Legal
Insurance
Entertainment
Health Care
Pharmaceutical
Artificial intelligence - whatever you‘re doing if you don‘t
understand it - learn it. Because
otherwise, you‘re going to be a dinosaur within three years.
AbstraPoint™ DealTracker™ (APDT™)
The Incredibly
Accurate and Automated LOI Abstraction Deal
Tracking Tool for Commercial Real Estate Brokers
Real estate brokerage requires constant management of multiple deals simultaneously. When it
comes to managing your ongoing transactions, LOI data abstraction can be quite cumbersome;
coupled with the need to manually update and constantly track the progress of each
back-and-forth.
APDT™ is a revolutionary cloud-based AI-powered tool designed for commercial real estate,
allowing brokers to accurately abstract LOI data in seconds, saving hours in administrative
deal-tracking. Improve efficiency and rely on APDT’s powerful AI technology to highlight
and
track the important details of all your LOI transactions.
“The ones that survive aren‘t the strongest, nor are they the
most intelligent,
but rather the ones
who best adapt to change. ”
We build AI solution for Corporate Workflows that belong to a brand new product category in AI which we
have pioneered
AI
Pre•ci•sion
Sys•tem
(APS)
/ˌāˈī prēˈsiZH(ə)n ˈsistəm/
From the
Dictionary
Technical Terminology
An Artificial Intelligence system - based either on an Expert System or Machine
Learning
architecture or both - capable of achieving data accuracy in the
98-100% range.
Learn more about AI Precision Systems from this article from our Founder and CEO, Choon H. Lee.
The Abstra effort started like many other companies - with a provocative idea on a napkin to build a
product that didn't exist in the commercial real estate industry before.
The founder of Abstra Company, Choon Lee, happened to have lunch in the early 2010s with an old friend of
his, who was a prominent commercial real estate broker in the Los Angeles area, who was frustrated with
the difficulty of abstracting commercial leases in his line of work.
In particular, the Abstra team noticed that juggling and keeping track of ongoing deals served as a
constant pain-point for commercial real estate brokers. For example, abstracting LOIs after each
back-and-forth between Landlords and Tenants is not only labor-intensive for brokers, but also creates
an administrative burden.
But how do you automate a process that cannot be inherently automated, such as abstracting a Commercial
Lease or Letter of Intent? How can you program an application to extract data when every document looks
different based on authorship and circumstance? The only tool capable of tackling such a challenge is
Artificial Intelligence and the Abstra Team - more than 10 years ago - began exploring how this could be
done.
The Abstra team started with commercial leases, but from the Abstra Team's realization to arm commercial
brokers with a highly effective tool to keep track of their ongoing deals, the AbstraPoint DealTracker
(APDT) application was born.
The famous Wright brothers once explained that the key to achieving human flight is not about lifting
yourself off the ground, but what you do once you are in flight, i.e. how you control yourself once you
are in the air. AI - a corresponding innovative tool of the 21st century - in many ways follows the
same path as expressed by the Wright brothers more than a century ago: The key in building a compelling
AI product comes down to not only exercising the power of AI but in harnessing, guiding, and
controlling its power so that its results are accurate, practical, and easy to use, which became the
mission of the Abstra Team.
The Abstra Team today is dedicated and remain leaders in the AI industry. The Abstra mission is to
help facilitate a conversation about AI among the business community and prepare businesses for the AI
revolution about the unleash to the world.
Choon’s career stretches more than 30 years conceptualizing,
designing,
and building software
applications for the educational, medical, legal and real estate industry. He made his entry
into
the commercial real estate space as a consultant to streamline lease management processes and
with
the desire to build better designed software applications in the industry. Choon’s area of
expertise
involves User Experience, User Interface Design, and Artificial Intelligence and has consulted
with
companies such as G.E. Capital, Invesco, and Samsung. 

Choon is the founder of the Abstra Company
and
is leading a team today of application developers and designers in Artificial Intelligence in
pursuit of the Abstra Mission.
Jay Vemuri
CTO, APDT Architect, and Chief Developer
Jay has an in-depth background in application development and system
design for over 20 years. Jay acquired his technical experience and expertise working for
Infosys for over a decade on a variety of enterprise class business applications, in the areas
of data management, security, and big data. His specialties also includes distributed computing,
hadoop, CDH, cloudera stack, and analytics.
Jay is a founding member of the Abstra Company as his responsbility as a chief architect
includes overseeing the AbstraPoint application and its development.
Prasanna Teli
APDT Artificial Intelligence Lead
Prasanna has more than 15 years of experience in the field of Text
Analytics, Natural Language Processing & Machine Learning. Prasanna acquired his technical
expertise while working for Infosys for over a decade during which he could get 3 granted
patents for Infosys in the area of Text processing, Predictive Modelling for Big data & Social
Media data processing. Prasanna has been leading AP's effort in building one of the most
powerful AI engines in the industry that is capable of extracting key data intelligently from
various documents in the field of commercial read estate, including commercial leases & LOIs.
Lalit Verma
APDT Application Development Lead
Lalit represents one of the leading software developers in his field as he
demonstrates a wide range of experience in application development, including React, Angular,
Python, and Hadoop Technologies.
Lalit has been helping the Abstra mission as a founding member through all phases and is
responsible today and oversees a number of developers for the Abstra Company.
Mike Jansen
Marketing and Branding Lead
As a Digital Marketer, Mike designs and implements innovative and
effective strategies to increase brand awareness, customer engagement, and revenue growth. He
leverages the power of content marketing, community building, and artificial intelligence to
create compelling and personalized experiences for our target audiences across various channels
and platforms.
Mike’s definition of success hinges on surrounding himself with the right people -
cultivating
long lasting relationships with colleagues, clients and customers. This is a cornerstone in both
his personal and professional career.
Irene Li, CPA
Finance and Taxation Lead
Irene demonstrates nearly 25 years experience in accounting, bookkeeping,
payroll, company formation, international compliance and finance advisory, and taxation. Her
specialties include real estate, e-commerce, and miscellaneous professional service sectors.
Irene has acquired years of experience working for companies such as Disney Consumer Products,
Grant Thornton LLP, Ernst & Young, and is the founder as well as business owner of Zero Tax in
Orange County, California.
Tripp Russ
Managing Partner and Co-founder
Tripp has an invaluable skillset and expertise in the commercial real
estate industry. He has provided key guidance and insight in assisting the country’s most
coveted retailers with their real estate growth. He has helped guide the strategies for Equinox,
SoulCycle, Mendocino Farms, Allbirds, Sweetgreen, MOD Pizza, and many others. He has worked in
markets such as New York, Los Angeles, San Francisco, Austin, Nashville, and Miami collaborating
with real estate counterparts.
Tripp’s role at Abstra Company consists of shaping the technology’s end-product,
overseeing the
growth of the company, and leveraging his many relationships and resources within the commercial
real estate space.