Abstra Point
   Abstra Point

Aritifical Intelligence is about to Revolutionize the World. Is Your Business Ready?

Because AI is coming - with or without you.

Artificial Intelligence (AI) is reshaping the business landscape, creating new opportunities, but also unprecedented threats. The world is about to change in ways and at a pace it has never seen before. AI is unpredictable and it progresses in massive bursts, suddenly, like a dam breaking, instead of gradually over time.

When that happens, the unprepared will scramble for survival, leading many to lose their business unable to compete as dinosaurs. AI doesn‘t wait for your company being ready: with or without your consent, it will irrevocably change your business over the next few years.

Whether that change will be beneficial or detrimental hinges on what you do today to be prepared for tomorrow. We at Abstra are here to guide you not only to survive, but to thrive in the “Brave New World of AI”

“There will be two types of companies in the near future - those that have fully embraced AI and those that are out of business.”

- Futurist Peter Diamandis

AI forces you to make an existential choice: either you lead the change or you will be swept away as victims. You either embrace the new technology coming to all of us like a freight train, or you and your business will become obsolete soon.

Make no mistake about it. AI will impact every profession, every person on earth over the next few years. There is no job or profession “immune” to AI. Some jobs will be eliminated, others will go through a massive job description change. But it will change more than we dare to think about today.

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“If you don‘t like change, you are going to like irrelevance far less.”

- General Eric Shinseke

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AI is complex and AI is not easy to understand how it works. It‘s even harder to assess which AI technology could be applied to what processes in a business. For the past 13 years, we at Abstra Company have been developing our own analytical AI engine from the ground up. Much like OpenAI with ChatGPT™ and Google with Gemini™, we started from scratch. Today, our AI engine - the AbstraPoint™ AI technology surpasses major AI engines for specific analytical tasks, such as abstracting LOI information for commercial real estate brokers.

Our extensive experience building AI solutions has lent us an in-depth understanding of how to apply AI in businesses and what strategies to implement to introduce AI into businesses.

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“I think most people have no idea and some people have the wrong idea about AI. But I think AI will change the world more than anything in this world in the history of humankind, even more than electricity.”

- Kai-Fu Lee (“Oracle of AI”)

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How We Can Help

We at Abstra facilitate a conversation about AI for you and your organization. We provide comprehensive AI consulting services and we build highly effective AI solutions designed to multiply your productivity, reduce risk of human errors, and save cost. Such improvements in workflow driven by AI are not only nominal in size: they are massive - sometimes by factors of 2x,5x or more.

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We conduct a thorough analysis of your existing workflows to identify weak spots and bottlenecks. This assessment helps us understand not only your current processes but also identify areas in your workflow where AI solutions can multiply your productivity, reduce risk of human errors, and save cost.
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We design and provide AI solutions that streamline your operations, reduce manual tasks, and enhance productivity. Our team designs and implements customized workflows tailored to your needs. We ensure seamless integration of AI technologies into your business, making the transition seamless for you and your team.
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We lend our AI expertise to a wide range of industries including:
  • Commercial Real Estate
  • Lending
  • Banking
  • Legal
  • Insurance
  • Entertainment
  • Health Care
  • Pharmaceutical

Artificial intelligence - whatever you‘re doing if you don‘t understand it - learn it. Because otherwise, you‘re going to be a dinosaur within three years.

- Mark Cuban

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Case Study

AbstraPoint™ DealTracker™ (APDT™)
The Incredibly Accurate and Automated LOI Abstraction Deal Tracking Tool for Commercial Real Estate Brokers

Real estate brokerage requires constant management of multiple deals simultaneously. When it comes to managing your ongoing transactions, LOI data abstraction can be quite cumbersome; coupled with the need to manually update and constantly track the progress of each back-and-forth.

APDT™ is a revolutionary cloud-based AI-powered tool designed for commercial real estate, allowing brokers to accurately abstract LOI data in seconds, saving hours in administrative deal-tracking. Improve efficiency and rely on APDT’s powerful AI technology to highlight and track the important details of all your LOI transactions.

APDT Demo Video
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“The ones that survive aren‘t the strongest, nor are they the most intelligent, but rather the ones who best adapt to change. ”

- Charles Darwin

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We build AI solution for Corporate Workflows that belong to a brand new product category in AI which we have pioneered
AI
Pre•ci•sion
Sys•tem
(APS)
/ˌāˈī  prēˈsiZH(ə)n ˈsistəm/
From the
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Dictionary

Technical Terminology

An Artificial Intelligence system - based either on an Expert System or Machine Learning architecture or both - capable of achieving data accuracy in the 98-100% range.

Learn more about AI Precision Systems from this article from our Founder and CEO, Choon H. Lee.
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Our Story

The Abstra effort started like many other companies - with a provocative idea on a napkin to build a product that didn't exist in the commercial real estate industry before.

The founder of Abstra Company, Choon Lee, happened to have lunch in the early 2010s with an old friend of his, who was a prominent commercial real estate broker in the Los Angeles area, who was frustrated with the difficulty of abstracting commercial leases in his line of work.

In particular, the Abstra team noticed that juggling and keeping track of ongoing deals served as a constant pain-point for commercial real estate brokers.  For example, abstracting LOIs after each back-and-forth between Landlords and Tenants is not only labor-intensive for brokers, but also creates an administrative burden.

But how do you automate a process that cannot be inherently automated, such as abstracting a Commercial Lease or Letter of Intent? How can you program an application to extract data when every document looks different based on authorship and circumstance? The only tool capable of tackling such a challenge is Artificial Intelligence and the Abstra Team - more than 10 years ago - began exploring how this could be done.

The Abstra team started with commercial leases, but from the Abstra Team's realization to arm commercial brokers with a highly effective tool to keep track of their ongoing deals, the AbstraPoint DealTracker (APDT) application was born.

The famous Wright brothers once explained that the key to achieving human flight is not about lifting yourself off the ground, but what you do once you are in flight, i.e. how you control yourself once you are in the air. AI - a corresponding innovative tool of the 21st century - in many ways follows the same path as expressed by the Wright brothers more than a century ago: The key in building a compelling AI product comes down to not only exercising the power of AI but in harnessing, guiding, and controlling its power so that its results are accurate, practical, and easy to use, which became the mission of the Abstra Team.

The Abstra Team today is dedicated and remain leaders in the AI industry. The Abstra mission is to help facilitate a conversation about AI among the business community and prepare businesses for the AI revolution about the unleash to the world.

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Our Team

Choon Lee
Choon H.Lee
CEO, Managing Partner, and Founder

Choon’s career stretches more than 30 years conceptualizing, designing, and building software applications for the educational, medical, legal and real estate industry. He made his entry into the commercial real estate space as a consultant to streamline lease management processes and with the desire to build better designed software applications in the industry. Choon’s area of expertise involves User Experience, User Interface Design, and Artificial Intelligence and has consulted with companies such as G.E. Capital, Invesco, and Samsung. Choon is the founder of the Abstra Company and is leading a team today of application developers and designers in Artificial Intelligence in pursuit of the Abstra Mission.

Jay Vemuri
Jay Vemuri
CTO, APDT Architect, and Chief Developer

Jay has an in-depth background in application development and system design for over 20 years. Jay acquired his technical experience and expertise working for Infosys for over a decade on a variety of enterprise class business applications, in the areas of data management, security, and big data. His specialties also includes distributed computing, hadoop, CDH, cloudera stack, and analytics. Jay is a founding member of the Abstra Company as his responsbility as a chief architect includes overseeing the AbstraPoint application and its development.

Prasanna
Prasanna Teli
APDT Artificial Intelligence Lead

Prasanna has more than 15 years of experience in the field of Text Analytics, Natural Language Processing & Machine Learning. Prasanna acquired his technical expertise while working for Infosys for over a decade during which he could get 3 granted patents for Infosys in the area of Text processing, Predictive Modelling for Big data & Social Media data processing. Prasanna has been leading AP's effort in building one of the most powerful AI engines in the industry that is capable of extracting key data intelligently from various documents in the field of commercial read estate, including commercial leases & LOIs.

Lalit
Lalit Verma
APDT Application Development Lead

Lalit represents one of the leading software developers in his field as he demonstrates a wide range of experience in application development, including React, Angular, Python, and Hadoop Technologies. Lalit has been helping the Abstra mission as a founding member through all phases and is responsible today and oversees a number of developers for the Abstra Company.

Mike
Mike Jansen
Marketing and Branding Lead

As a Digital Marketer, Mike designs and implements innovative and effective strategies to increase brand awareness, customer engagement, and revenue growth. He leverages the power of content marketing, community building, and artificial intelligence to create compelling and personalized experiences for our target audiences across various channels and platforms. Mike’s definition of success hinges on surrounding himself with the right people - cultivating long lasting relationships with colleagues, clients and customers. This is a cornerstone in both his personal and professional career.

Irene
Irene Li, CPA
Finance and Taxation Lead

Irene demonstrates nearly 25 years experience in accounting, bookkeeping, payroll, company formation, international compliance and finance advisory, and taxation. Her specialties include real estate, e-commerce, and miscellaneous professional service sectors. Irene has acquired years of experience working for companies such as Disney Consumer Products, Grant Thornton LLP, Ernst & Young, and is the founder as well as business owner of Zero Tax in Orange County, California.

Tripp
Tripp Russ
Managing Partner and Co-founder

Tripp has an invaluable skillset and expertise in the commercial real estate industry. He has provided key guidance and insight in assisting the country’s most coveted retailers with their real estate growth. He has helped guide the strategies for Equinox, SoulCycle, Mendocino Farms, Allbirds, Sweetgreen, MOD Pizza, and many others. He has worked in markets such as New York, Los Angeles, San Francisco, Austin, Nashville, and Miami collaborating with real estate counterparts. Tripp’s role at Abstra Company consists of shaping the technology’s end-product, overseeing the growth of the company, and leveraging his many relationships and resources within the commercial real estate space.

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Contact

Abstra Company, LLC
14271 Jeffrey Road, Suite 383
Irvine, California
(949) 385 3850
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